Kathy Sierra has a great post about how to subvert a company from within: basically, continuously ask "how does this help our customers kick tail?" As rarely as you might hear that in the halls of Microsoft, I think you're only slightly more likely to hear it at a game design company. Really, though, it's even more important here.

The entire point of a game (or, really, any form of entertainment) is to make you feel good. That might be because it gets you thinking or it might be because it gets your blood pumping. Either way, the game needs to be focused on making that work and making you feel great.

In that vein, give Entropic Space a try and let us know how well it makes you feel awesome!